Today’s post is one you can forward to your staff or print out and post in your lunch room. We spend about 15 minutes of our consultation skills and teamwork training on this topic alone, so it’s well worth a read And if that weren’t enough… have a look at this puppy…
Monthly Archive
for: ‘February, 2012’
Healthcare marketing sales processes get your patients on the bus
First, you have to ask yourself, is my healthcare marketing sales process valid? In other words, does it provide an organised method towards achieving the consultation’s objective (usually, a conversion from an initial appointment to a treatment booking)? Second, is it reliable? Is the process repeatable, consistently applied, and operable in the majority of situations?
The white space between the healthcare marketing moments of truth
The white space is the space in between those moments, which arguably carry even more risk. This is the time in which prospects and customers are alone to think, to doubt, to experience anxiety and remorse about their purchase decisions. This is when they start seeking evidence to justify their fear. This is when concerned friends and family are most prone to be overly-protective. This is the white space.
What separates customer service stars from the dogs?
I was re-reading The Nordstrom Way: The Inside Story of America’s Number One Customer Service Company. I noticed something that really exemplifies something that I’ve been trying to teach during our health care sales and customer service training courses about what makes the difference between customer service stars and customer service dogs.
“Fun and interesting”
Fun and interesting Rod made the learning fun and interesting. Rod was friendly, approachable and welcomed everyones views and comments and encouraged group discussions and learning. Rod was upbeat and easy going and made the training fun and enjoyable.
“Very knowledgeable on the subject”
Very knowledgeable on the subject I found Rod to be professional, good sense of humour and very knowledgeable on the subject taught. When lots of arms are folded in front of you at the begining of the day and by the end unfolded this is always a good sign! Very motivational this course permeates not …
Raising standards for your clinic sales people
Time to raise your standards. When you provide your salespeople with potential new patients in the form of enquiries, you need them closed. Here’s how…
enquiries
