Healthcare marketing for private practices, clinics and hospitals in the UK and beyond

LiveseySolar Practice Builders has a core competency in healthcare marketing and proven track record in the private healthcare marketplace in the UK. Rod Solar and Laura Livesey have been providing services in the UK healthcare marketplace since 2002. They have acquired more than 50 different accounts including well known organisations such as Spire Healthcare and the NHS. Prior to this, they worked in the Canadian and US healthcare markets starting in 1997. The company’s reputation in the private healthcare industry is well known, and the strong case studies and track record the company has in the industry is a result of consistent and proprietary approach to building healthcare businesses. Today, LiveseySolar shares its hard-earned expertise with clients in 14 countries across Europe, North America, the Middle East and Asia.

LiveseySolar appreciates that the healthcare marketplace in the UK is growing and competitive:

• Private health care grew by 5.6% to reach an estimated value of £25.81 billion in 2008. The value of the market is forecast to increase to £32.62 billion in 2013, a growth of 63.2% compared with 2004 (Reuters, 2009 – however, these figures may have changed slightly because of the effect of the recession.)
• There is currently a limited financial supply for the National Health Service as the Government is running a very high budget deficit.  NHS patients are likely to switch over to the private health care if the provision of NHS care does not meet their needs (Telegraph, 2009).
• The UK’s population is predicted to increase to 64.3 million by 2018. If the trend continues the population could reach 71.6 million by 2033 (National Statistics, 2006). The natural cause in the rise in population is due to the increase in life expectancy, and increase in the number of births. The increase is related directly or indirectly to migration. Increase in life expectancy will increase the need for private health care.
• In the UK customers’ expectations are increasing, research in the area of the marketing services has shown that customising services has become increasingly important in recent years as a means of satisfying and exceeding customers’ expectations (Rust, 2006).
• According to Mintel (2007) the value of the cosmetic surgery market increased, by 534% between 2002 and 2007. Furthermore, Mintel predicts that the market will reach 2.5 billion in 2012 which represents another increase of 174% from 2007.