Rod Solar has been training people to sell more and sell better for over a decade

Rod Solar, Medical Marketing Consultant and Sales Trainer

Rod Solar is Director of Client Services with LiveseySolar. His job is to direct our team to deliver the healthcare training and internet marketing services we offer our clients.

Rod spends most of his time directing complex multi-resource sales training and internet marketing projects implemented by our team of coordinators, designers, developers, writers and other technical specialists. The majority of these projects, over the past 10 years, have focused on using internet technologies to market our clients’ offerings.

Usually, he spends about one day a week consulting directly with clients to provide senior-level management consulting, helping them plan their marketing strategies, directing the implementation of their tactics, and helping them evaluate our results.

Rod has designed five sales and customer service training courses. He is invited to speak at professional conferences and other industry events attended by our clients, all over Europe, America and the Middle East.

Rod loves to share information freely and does so at least twice a week on our blog.

Connecting with Rod Solar on LinkedIn and Twitter

  • Connect with Rod Solar on LinkedIn. Rod likes to connect with people on LinkedIn who have similar business interests (healthcare marketing and internet marketing) and to keep up with the professional doings of people he knows from other circles of life. LinkedIn is a great platform from which to share the results of his projects and to gather recommendations, so prospective clients can get an idea of what it’s like to work with him. He also aims to answer questions on LinkedIn, posed by people who are either new to healthcare marketing and internet marketing, or seasoned experts who are looking to share experiences and bounce ideas of each other. If your involved in private healthcare and would like to connect with him, invite him to your network.
  • Follow Rod Solar on Twitter. Rod has been using Twitter to share healthcare marketing and internet marketing content he likes, and the content he creates. Twitter users have also led him to valuable content that he’d likely never stumble upon. If you’re not on Twitter, we suggest you try it to see what the hype’s all about. Whether you’re on Twitter or not, you can have a look at his profile.

Teaching healthcare marketing and sales

Rod’s favourite professional activity is teaching. With academic qualifications in instructional design, instruction and coaching, he’s taught students at undergraduate and post-graduate levels. He’s developed and taught many courses over the past 10 years to participants in North America, Europe and the Middle East, and has gathered consistently great reviews and testimonials for his teaching ability. The courses that we’ve found most effective and popular among medical marketing and medical salespeople are:

Rod also enjoys working with senior managers in large healthcare organisations to develop their corporate training plans.

Mostly, Rod is a motivator. He is adept at catalysing the inner resources in his audience’s reserves, bring them out, and instilling the confidence his participants need to hit the ground running on day one after training.

Here are two participant’s views after one of his most recent courses:

Writing about medical marketing and internet marketing

Apart from writing all the manuals and presentation decks for the courses above, Rod enjoys writing articles about healthcare and internet marketing and sharing them on our blog. His work has been featured in Independent Practitioner Today and the ESCRS EuroTimes.

Speaking about medical marketing

Rod enjoys speaking at conferences and events and he welcomes the opportunity to do more. Here are some of the talks and presentations he’s delivered over the past few years:

  • “Practice Building” ESCRS Practice Development Workshop and Masterclass 2011, Dublin, Ireland (Invited Speaker, 2011)
  • “Planning for the Future” ESCRS Practice Development Workshop and Masterclass 2011, Dublin, Ireland (Invited Speaker, 2011)
  • “Marketing your Practice“, XXIX Congress of the ESCRS, Vienna, Austria (Course Leader, 2011)
  • “Converting Callers into Patients – How your Clinic compares across Europe” European Society of Refractive and Cataract Surgery Congress, Paris, France (Invited Speaker 2010)
  • “Effective Healthcare Marketing”, Institute for International Research, Dubai, United Arab Emirates (Course Leader 2009)
  • “Are Students Customers?”, Westminster University School of Business, London, UK (Invited Speaker 2009)
  • “Getting More Referrals” Lynton Customer Development Days, Manchester, UK (Invited Speaker 2009)
  • “Branding You for Consultants”, Establishing and Developing Your Private Practice, London, UK (Invited Speaker 2008)
  • “Using a sales process in your clinic” European Academy of Anti-Aging Medicine Congress, Dusseldorf, Germany (Invited Speaker 2009)
  • “Golden Telephone Techniques to convert more callers into patients” European Society of Refractive and Cataract Surgery Congress, Barcelona, Spain (Invited Speaker 2009)
  • “Setting up a laser refractive clinic in the UK” British Society of Refractive Surgery, Oxford, UK (Invited Speaker 2008)
  • “Are Patients Customers?” HarleyStreet.com’s Practice Managers Convention, London, UK (Invited Speaker 2009)
  • “Delivering Customer Service Excellence” Lynton Customer Development Days, London, UK (Invited Speaker)
  • Health Clinic Mastermind, London, UK (Organiser 2008)
  • “Delivering Customer Service Excellence” Practice Manager’s Forum, London, UK (Invited Speaker)
  • MS Society of London (Invited Speaker)
  • Rotary Clubs (Invited Speaker)

If you’re interested in having Rod Solar speak at your event, or train your medical marketing or sales staff, please contact us to discuss.