Medical marketing has 4 primary hurdles to overcome
We keep hearing these frustrations from UK private practices, clinics and hospitals:
- “We don’t have as many enquiries as we’d like.”
- “We don’t have as many appointments as we’d like.”
- “We don’t have as many patients / clients as we’d like.”
- “We don’t have as many patient / client referrals as we’d like.”
We believe that effective healthcare marketing is about identifying and overcoming these common symptoms – or hurdles to growth. The solutions to these complaints are not mysterious. Instead, there are some very clear underlying causes behind why you’re not as successful as you could be. These underlying causes are the root and insidious causes behind the daily struggle.
The root causes behind not enough enquiries is the failure to
- offer your target market the unique value proposition it seeks
- be found online
- convert website visitors into enquiries
- provide informative alternatives to nurture less committed enquiries
- open new healthcare marketing channels
The root causes behind not enough appointments is the failure to
- generate enough enquiries
- keep accurate and comprehensive records
- convert enquires on the telephone
- follow-up
The root causes behind not enough patients is the failure to
- generate enough enquiries and appointments
- convert appointments into patients / clients
- treat your patients / clients as they expect to be treated
And finally, the root causes behind not enough referrals is the failure to
- be “remarkable” in your customer service
- remind your patients / clients that you exist, well after you’ve served them
- ask for referrals from patients who want you to succeed
If you’ve heard yourself say any of the above complaints, then contact us to learn more about how we can help you grow your practice, clinic or hospital, even in this challenging market, using the staff you already have, and in some cases decreasing the marketing budget you currently spend. Click here to find out how…
We specialise in solving these frustrating problems for our clients
LiveseySolar are the pioneers of healthcare marketing in the UK. We’ve been in the business for over a decade and have an excellent track record of loyal clients that sing our praises. We are thought leaders that write extensively on the subjects we specialise in
- healthcare marketing and sales consulting – with a over a decade’s worth of experience in website design, search engine optimisation, paid search, email and social media marketing
- healthcare training in customer service, telephone sales, and professional consultations
Our clients include the superstars of UK private practices, clinics and hospitals, including
- Extreme Makeover UK’s laser eye surgeon
- LivingTV 10 Years Younger’s laser eye surgery clinic
- One of the UK’s largest private hospital groups
- The UK’s largest chain of laser eyes surgery clinics
- 10 Years Younger’s cosmetic dentist
- London’s premier private anti-ageing clinic
- Four of London’s most qualified cosmetic surgeons
- One of London’s leading chiropractic clinics
- London’s leader in sexual health testing
- Four top Yorkshire refractive surgeons based in Leeds
- Sheffield’s busiest refractive surgeon
- Two private medical ventures spun-off NHS Trusts
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