Will Millennials save laser eye surgery?

2022-01-13T15:05:22+00:00Marketing Strategy|

Laser eye surgery, while delivering outstanding outcomes, has been limping along as a product for a decade since the great recession of 2007. Optimistic refractive surgeons await the maturing of the Millennials, the children of the parents who once took up laser eye surgery in droves. Is this wise? This healthcare marketing post argues why the Millennial market may not purchase laser eye surgery as their parents once did, and provides advice on what to do instead of tie your practice success solely to this target market.

About Me video examples for doctors

2021-08-12T13:01:17+01:00Engaging Website Visitors|

Nearly every surgeon's website has an About-Us or About-Me web page but most of these pages are missing a very valuable asset. The best converting About Me pages contain video. We've put together a highlight reel of more than a dozen About Me video examples from doctors we've directed. The videos will give you a clear idea of how different doctors and surgeons (introvert and extrovert alike) are able to effectively and uniquely answer the question - "Why should I choose you?" These surgeons are actively leveraging the power of video marketing which research shows can...

LiveseySolar proud to be rated “Excellent” at ESCRS 2014 for Sales Training

2021-10-21T11:05:04+01:00News|

We are very excited to report that we have just recently received feedback and ratings about the full-day course we delivered at ESCRS 2014 called "Delivering World Class Consultations". ESCRS for those of you who haven't attended is the European Society for Cataract and Refractive Surgeons and it's an annual conference of about 10,000 eye surgeons that takes place in a different European city each year.

Healthcare consultation skills: Triggering your prospects latent desires

2021-08-11T10:48:32+01:00Closing First Appointments|

Advertisers do this all the time, for example: have you ever found yourself driving down the road, perfectly content, until the moment you see the picture of a double-cheeseburger and chips on a billboard you just passed. All of a sudden, you realise that you haven't had anything to eat for hours, and start feeling the hunger in your stomach. Like Pavlov's dog, you may even notice that you begin to salivate a little, because you've been conditioned to respond to visual stimuli that foreshadows a savoury meal. Here's how to do the same thing during your healthcare consultations...

Consultation skills training: Evoking trust by showing you are listening

2021-10-15T14:02:42+01:00Closing First Appointments|

I often get the opportunity to meet with my training clients after training, and I often ask what challenges they had experienced in implementing the sales process I had taught their staff in the Consultations Skills and Teamwork Training course. A few years ago, I started to see a pattern that troubled me: Manager after manager was telling me that the most challenging part of the consultation was the information confirmation. Strangely, I've witnessed countless health care sales people drop the information confirmation as easily as they might brush dust off their suit jacket lapels. As I heard this, I began to think about how much better their results could have been, if they had only mandatorily enforced the inclusion of this critical component of the sales process.

Healthcare consultation skills: The 4 whys required to make a sale

2021-10-15T14:02:42+01:00Closing First Appointments|

What are the four conditions that always must be satisfied to make a sale? Some people call these conditions the 4 whys. Low investment or straight re-buy products and services (like a bottle of water on a hot day or going for an annual dental exam) require only a perfunctory approach to answering these conditions. High-investment products and services (such as elective health care) may require a considerably more thorough approach to answering the four whys. This an illuminating part of our consultation skills and teamwork training course so pay close attention to what is revealed here, because it can really help you understand what your patients are thinking during a medical consultation.

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