Generate more consultations using an email marketing service

Email marketing or lead nurturing is the consistent follow up of prospects through automated and non-automated methods to generate more consultations out of your enquiry database.

Are your enquiries being consistently followed up?

You may be spending heaps of time, effort and money to generate leads for your healthcare clinic through web development, search engine optimisation, paid search or social media marketing.

After someone makes an enquiry they will usually not become a patient unless you follow up with them. The problem is, follow up takes time and human energy that you often do not have. The enquiry’s critical details often sit, gathering dust, in a database, excel spreadsheet, or sometimes in a paper file. These leads are like hot meals. Their value diminish over time, and they must be followed up to stay warm. Cold leads don’t convert.

It pays to make follow up an automated process, because many healthcare clinics and professional service firms

• don’t have a full-time sales person who has the time to follow-up leads
• don’t have a culture of follow-up
• don’t know how or want to follow-up

This wide-spread, profit-draining, and marketing-investment-wasting problem is known as “follow-up failure”.

Use email direct marketing to avoid “follow-up failure”

Lead Nurturing targets the problem of “follow-up failure”. It is an email marketing system that is set up to automate follow up, so that it is not dependent on staff, who often do not have time to send out emails.

• Your leads are automatically entered into your database if they fill out a web form on your website (no time-consuming manual-entry or human errors in transcription)
• Your leads are labeled (again, automatically) inside your database with the service they enquired about, the date they enquired, and any interests they indicated on their enquiry form.
• This allows your database to be segmented, and the appropriate leads to receive targeted, pre-scheduled email content designed to encourage them to book their initial consultation or call your salespeople
• All you have to do is write the emails. The system automatically adds new leads to your follow-up sequences and removes leads that either convert or opt-out. All without you lifting a finger… for as long as you wish.

Lead nurturing is just the beginning, with an email marketing service you can

• encourage web visitors to download information products, and follow up with them automatically
• encourage web visitors to sign up for your newsletter
• send prospects and/or customers a regularly scheduled email newsletter
• track conversions from the newsletter or email
• track clicked links from the newsletter or email
• provide customer support emails to further augment personal customer service and stimulate referrals
• sent staff or partner newsletters
• automate bill collection

An integrated, multi-location, and secure solution

If you wish, you can integrate your lead nurturing with other essential business systems in your healthcare business or professional services firm, such as:

• all of the forms on your website
• your contact management database
• your (multi-user) appointment schedule, or diary
• your sales automation system (that schedules to-do’s for your salespeople)
• your sales opportunity management system
• your e-commerce system

And, the lead nurturing, email marketing system is completely secure, and accessible on the internet from any location with a web-enabled computer (or even mobile phone). The enables you, and any one else you choose, to work from any location – on the same system – with the security enjoyed by online banks. Plus, having your essential business data “in the cloud”, enables you to continue business and retain your data in spite of computer failures, power outages, moving, and other location-based business interruptions.