The 5-Step Healthcare Marketing System

5-Step System 2017-05-24T14:31:34+00:00

If you want to grow predictably – execute this 5-step healthcare marketing system:

Market

Lead Generation

Call

Lead Conversion

Meet

Appointment Conversion

Price

Price strategy

Serve

Referral Management

Star Market

Get more leads to contact you

The 1st step of the 5-step healthcare marketing system is to get more leads to contact you through website form submissions or telephone calls. Usually, the most cost-effective and reliable source of a consistent flow of new leads is by attracting the most relevant visitors to your website through search engine marketing and search engine optimisation and then converting these visitors with effective website design.

To grow your leads you need to understand which internet marketing tactics and what content will make your phones ring. You need to analyse your results continuously. Finally, you need to test what works against what doesn’t to improve your results over time.

Let us share our best practices with you to convert more web visitors into serious leads.

Star Call

Convert more callers into appointments

The 2nd step of the 5-step healthcare marketing system is to convert your leads into first appointments. We’ve spent over 10 years listening and evaluating thousands of telephone calls. We know the best methods that convert first-time callers. We’ve taught hundreds of telephone operators these telephone best practices, including how to collect necessary information from patients, what questions to ask when guiding callers through a call, how to overcome objections to an appointment, and how to more effectively close on the phone to increase your telephone conversion rates.

To grow the number of appointments you see, you need to understand the best practice for answering telephone enquiries. We can train your telephone staff to use these best practices to convert these leads into first appointments.

Star Meet

Convert more appointments into private patients

The 3rd step of the 5-step healthcare marketing system is to convert your consultations into appointments. We’ve personally observed over 500 elective medical consultations in various specialities and identified the most reliable methods that convert consultations into fee-paying patients. We can teach your staff how to greet patients, warm them up, clarify your goals, discover their emotional motivations behind making a purchase decision, confirm their expectations, overcome their objections and schedule more paying visits.

To grow the number of patients that convert from your appointments, you need to understand the best practice for managing effective consultations. We can train your clinical staff to use these best practices to convert your appointments into patients.

Star Price

Manage your price to maximise your profits

The 4th step of the 5-step healthcare marketing system is to price your products and services so you can grow. We can teach you how to set your price strategically so that you can compete at the price that best suits your strengths and weaknesses, and your competitive opportunities and threats.

We can show you how to step and bundle your products and services to win against your more price aggressive competitors. Very importantly, we can show you how to price your services so that you can reap the necessary profits to grow your business predictably and consistently.

Star Serve

Get more word of mouth from patients and professionals

The 5th step of the 5-step healthcare marketing system is to convert your patients and professional associates into more active referrers of new patients to your medical business. We can teach you how to deliver remarkable customer service so that patients can’t help but talk glowingly about you to their friends and family. We can teach you how to approach professional referrers and convert them into consistent referrers of new and qualified patients to your practice. To grow the number of referrals you receive, we need to train your team to deliver outstanding customer service that will compel your patients into referring new patients to you, and we need to teach you how to stimulate professional referrers to change or maximise their referral patterns so they refer the right patients to you more frequently.