ABOUT LIVESEYSOLAR

About us 2017-01-08T16:14:29+00:00

We specialise in helping healthcare clients large and small to grow

Here is why our clients choose to work with us:

  • We utilise a 5 step healthcare growth system
  • We have international insight into what works: We have worked in the Canadian, US, European, UAE, Saudi Arabian, and UK healthcare markets for 12 years
  • We specialise and have a proven track record in marketing healthcare. This means we have a unique understanding of the key challenges and opportunities for your business
  • We have developed millions of pounds of incremental revenue for our healthcare clients
  • We not only produce excellent work for our clients but we track our results, so you know exactly what kind of ROI you are enjoying through working with us
  • We are often the company that is brought in to “fix” the mistakes of the initial marketing or PR agency utilized
  • We are numbers-based marketing and sales professionals. Everything we do is based on case studies, the latest research and hard numbers
  • We are thought leaders: We frequently provide keynote addresses on “Growing a successful practice” at several international conferences such as the ESCRS (European Society of Cataract and Refractive Surgeons), each year

OUR 5 STEP HEALTHCARE GROWTH SYSTEM HELPS YOU COMPETE EFFECTIVELY

  • The total UK private healthcare market grew by 3.9% and 1.4% in 2012 and 2013, respectively and is forecast to grow by 2.3% in 2015. Annual growth rates are expected to accelerate between 2016 and 2018, growing to 3.3% in the latter year
  • Insurers are demanding a reduction in costs, and are pushing for ‘open referral’ to control costs. Consultants and specialists are under pressure to reduce charges
  • The self-pay market is showing signs of growth
  • Consultants need to prepare themselves  to face up to the economic pressures of a more transparent and cost-aware market
  • The UK’s population is predicted to increase to 64.3 million by 2018. If the trend continues the population could reach 71.6 million by 2033 (National Statistics, 2006). The natural cause in the rise in population is due to the increase in life expectancy, and increase in the number of births. The increase is related directly or indirectly to migration. Increase in life expectancy will increase the need for private health care
  • Until 2044, we will see an increase in the percentage of the population that is older. People age 65 and older in 2014 was 18%. This is expected to climb to 25% by 2044
  • The cosmetic surgery and injectables market in the UK is expected to be worth as much as £3.6 billion in 2015 and continues to grow at a fast pace. There were 50,122 surgical cosmetic procedures performed in 2013  – a rise of 17% on average since 2012
  • In the UK, customer expectations are increasing and research in the area of the marketing services has shown that customising services has become increasingly important in recent years as a means of satisfying and exceeding customers’ expectations

The 5 things you must do to succeed:

  • Increase your leads with effective marketing
  • Convert callers into appointments
  • Convert appointments into private patients
  • Manage your price and quantity sold
  • Increase patient to patient referrals

Clients from across the UK

Clients worldwide

LiveseySolar’s help has been invaluable to our Laser Clinic. They have been there to support us in every way and yet have taught us something beyond price; independence.
Dianna Simms, The Angel Laser Clinic
My patient’s husband said to me “Who taught you to sell?” I think I looked a bit guilty because he quickly followed up with “It’s not a criticism! You gained our confidence, showed that you were listening, you appeared to be frank and closed really nicely.”
James Ball, FRCS (Ed), FRCOphth, Optegra
Liveseysolar Practice Builders helped me out with my website and I would recommend them to anyone who wants to listen. They did a great job and the nice thing is… they think like surgeons: structured, practical and results-oriented.
Hugo Van Cleynenbreugel, Leading Eye Surgery
Ms Livesey and Mr Solar have to be two of the best marketing practitioners I have ever had the pleasure to work with.
Hugo Sutton, IRIS Ophthalmology
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
Prof. Dan Reinstein, MD MA FRSC DABO, London Vision Clinic
LiveseySolar is the ‘maestro’ of selling surgery to patients.
David Allamby, FRCS (Ed), FRCOphth, Focus Laser Vision Clinics
I would recommend LiveseySolar to anyone trying to develop a private medical practice – and I have done. Their help has been invaluable in developing our service – everything from naming and branding the clinic, writing the copy for the website and brochures, creating a marketing strategy, putting structures in place to begin our internal marketing and helping to generate word of mouth referrals.
James Ball, FRCS (Ed), FRCOphth, Custom Vision Clinics and St. James’s Laser Vision
I value the expertise that comes from LiveseySolar specialising in a specific market. I always felt their advice was good and grounded in reality. They provide good value for money compared with other consultancies I have worked with. I never felt they were feeding me marketing bull***t but that they were giving me straight advice, from a hard-headed business perspective.
Alan Walker, Leeds Teaching Hospitals NHS Trust
I would recommend anyone in a customer-oriented business to speak to Rod and Laura. They are so approachable; nothing is too much trouble and they are very professional in every way. They are always flexible, know how to market our company and have innovative ideas.
Laura Weber, Docklands Chiropractic Clinic
Detailed, laser focused, and committed to the project and the organisation.
Libby Brown, BC Cancer Agency
The work that LiveseySolar have carried out for us has not only met our expectations but has also far exceeded them. It felt that LiveseySolar completely understood our objectives for the site; meaning that I was never worried about having to “manage the process” and was free to devote most of my attention to other pressing areas of the business.
Richard Reid, Pinnacle Therapy
Livesey Solar have gone above and beyond what I expected and I have absolutely no hesitation in recommending them. Friendly, personal and professional and leaders in the field of medical practice marketing. Thank you Rod and Laura and the rest of the Livesey Solar team.
Jaheed Khan, Jaheed Khan

HEALTHCARE SPECIALITIES THAT WE CAN HELP

  • Chiropractors, Osteopaths, Physiotherapists
  • Alternative Treatments and Therapy Centres
  • Pilates and Yoga Centres
  • Spas
  • Beauty salons
  • Massage Therapy Clinics
  • Dermatologists
  • Sleep clinics
  • Dentistry (private general and cosmetic)
  • Health Clubs and Personal Training
  • Travel Clinics
  • Private GP’s
  • Health Tourism
  • Eldercare and Nursing Homes
  • Health insurers
  • Private Hospitals
  • Hearing Centres
  • Pathology Services
  • Screening clinics
  • Scanning clinics
  • Medical Specialties
  • Cosmetic / Plastic Surgeons
  • ENT surgeons
  • Fertility IVF Clinics
  • Foot and ankle surgeons
  • Gastroenterologists
  • Gynaecologists and obstetricians
  • Hip surgeons
  • Knee surgeons
  • Neurosurgeon
  • Oncologists
  • Ophthalmic surgeons
  • Orthopaedic surgeons
  • Shoulder and elbow surgeons
  • Sports injury surgeons
  • Urologists
  • Vascular surgeons

Recent Case Studies

1403, 2017

Case Study: Grange Eye Consultants website redesign wins nine crucial 1st Page Google placements

We redesigned the website for Grange Eye Consultants last year and neglected to tell you how proud we are about it! Well, it was worth the wait. Not only are Rob Morris and Paul Rosen delighted with their new website look and feel, they're getting more enquiries than ever and are now on the 1st page of Google for nine crucial search terms. View our video commentary and case study here...

About the Directors

LAURA LIVESEY

MANAGING DIRECTOR

Ms Livesey first got the entrepreneurial bug during her summers while at university where she did an undergraduate program in biology at the University of British Columbia. After loving her work on summer marketing projects for local businesses, she jumped at the chance to be mentored by the Canadian government’s Youth Entrepreneurship Program. Following a successful business launch and competition win which allowed her business to acquire seed funding, she set out to change Canadian businesses with highly targeted direct response marketing. With her biology background, healthcare businesses were a natural fit, and soon, the company began to establish a niche in non-profits, healthcare charities, hospitals and laser eye surgery businesses. In 2002, a project in the UK exposed Laura to the lack of healthcare marketing firms in Europe, and she saw a big opportunity for the firm to expand and serve the European market. Over the last 13 years Laura has tested the effectiveness of hundreds of marketing tactics while working with clients such as the NHS, Canadian Cancer Society, GlaxoSmithKline, T-Mobile, ExxonMobil and many high quality laser eye surgery clinics. Laura has a passion for developing an authentic voice for clients that establishes them as an important niche player in their market.

ROD SOLAR

DIRECTOR, CLIENT SERVICES

Rod’s favourite professional activity is teaching. He spends most of his time creating and giving complex multi-resource sales, customer service and marketing training. Mr Solar also enjoys working with senior managers in healthcare organisations to develop their corporate training plans. With a bachelor’s degree in psychology and academic qualifications in instructional design, instruction and coaching, Rod has taught students at undergraduate and post-graduate levels. He has developed and taught many courses over the past 15 years to participants in North America, Europe and the Middle East. Mr. Solar is highly adept at catalysing the inner resources in his audience’s reserves. He builds his trainings around exercises that brings them out, and instills the confidence his participants need to hit the ground running on day one after training. Rod consistently generates rave reviews for his speaking, and his keynote addresses such as the annual ESCRS (European Society for Cataract and Refractive Surgeons) is the highlight of the conference practice development program. Apart from writing all the manuals and presentation decks for our courses, Rod enjoys writing articles about healthcare marketing and training and sharing them on our blog. His work has been featured in Independent Practitioner Today and the ESCRS EuroTimes. Rod has a passion for making learning easy, and he enjoys helping our clients to make change – one step at a time.