About LiveseySolar

LiveseySolar Practice Builders has a core competency in healthcare marketing and proven track record in the private healthcare marketplace in the UK. The company has acquired more than 100 accounts including well known organisations such as Nuffield Health, Spire Healthcare and the the NHS. Prior to this, it worked in the Canadian and US healthcare markets starting in 1997. The company’s reputation in the private healthcare industry is well known, and the strong case studies and track record the company has in the industry is a result of consistent and proprietary approach to building healthcare businesses. Today, LiveseySolar shares its hard-earned expertise with clients in 14 countries across Europe, North America, the Middle East and Asia.

About Me video examples for doctors

Nearly every surgeon's website has an About-Us or About-Me web page but most of these pages are missing a very valuable asset. The best converting About Me pages contain video. We've put together a highlight reel of more than a dozen About Me video examples from doctors we've directed. The videos will give you a clear idea of how different doctors and surgeons (introvert and extrovert alike) are able to effectively and uniquely answer the question - "Why should I choose you?" These surgeons are actively leveraging the power of video marketing which research shows can...

Don’t brand yourself a one-trick pony

If you're a doctor, there are many reasons why you don't want to pigeonhole yourself alongside only one technology. In this post, we share five drawbacks of attaching yourself too closely to any medical device company or new medical technology, even those you are incredibly happy with and...

Healthcare chatbots using AI likely to replace your telephone receptionist

Healthcare chatbots could save firms £6bn a year by 2020... with banking and healthcare expected to be the biggest sectors to be affected. We feel that too many people underestimate the profound impact that artificial intelligence will have on almost every facet of business. Robots could replace up to half of the US workforce within the next decade. Medical secretaries and telephone salespeople are some of the jobs that are most likely to automated. How will this impact your medical practice? How can your people 'keep ahead of the 'bots?'

2017-05-16T14:03:49+00:00 By |Categories: Customer Service and Sales Observations|Tags: , , , |Comments Off on Healthcare chatbots using AI likely to replace your telephone receptionist

ZEISS invites Rod Solar to speak about marketing PRESBYOND at ERLS 2017

Carl Zeiss Meditec AG, the ZEISS medical technology company, invited Rod Solar to speak at the European Refractive Laser Symposium in Paris on May 21st. Rod will be delivering a lecture entitled "5 ways to grow your laser eye surgery business" in which he'll be sharing how to build up the PRESBYOND side of a refractive surgery clinic. Practice marketing examples will be related to harnessing the large opportunity that the presbyopic market represents.

2017-05-12T00:38:14+00:00 By |Categories: News|Tags: , , |Comments Off on ZEISS invites Rod Solar to speak about marketing PRESBYOND at ERLS 2017

SEO Case Study: Clinica London increases leads by over 50% in one year

Through a well-planned process of topic selection and blog writing that is now at a frequency of five posts per week, we were able to significantly increase impressions on Google, clicks, traffic, form submissions and calls to the clinic.

2017-04-19T22:23:19+00:00 By |Categories: Case studies healthcare marketing|Comments Off on SEO Case Study: Clinica London increases leads by over 50% in one year

How to use social media for private healthcare clinics

Social media for private healthcare companies started out quite slowly, but has quickly grown into a key part of a robust healthcare marketing program. The more casual approach to using Facebook pages originally used in the private healthcare space has evolved significantly. Companies need to curate the content on their pages more (and not let just anyone post content on their pages), designate "page administrators" whose job is to answer prospect enquiries or questions, stimulate conversation around topics of interest to their customers, share useful and brand-positive posts from other places, and create content specifically for sharing on Facebook. If you're interested in starting up your social networking community, keep the following tips in mind when launching...

2017-03-29T13:43:28+00:00 By |Categories: Healthcare marketing|Comments Off on How to use social media for private healthcare clinics

Case Study: Grange Eye Consultants website redesign wins nine crucial 1st Page Google placements

We redesigned the website for Grange Eye Consultants last year and neglected to tell you how proud we are about it! Well, it was worth the wait. Not only are Rob Morris and Paul Rosen delighted with their new website look and feel, they're getting more enquiries than ever and are now on the 1st page of Google for nine crucial search terms. View our video commentary and case study here...

2017-03-14T12:42:48+00:00 By |Categories: Case studies healthcare marketing, Healthcare marketing|Comments Off on Case Study: Grange Eye Consultants website redesign wins nine crucial 1st Page Google placements

14 considerations when mixing business and politics

We’ve been diving into the pros and cons of aligning your business with a political position. Now that we’ve looked at the topic from all angles, discover questions you can ask yourself before you decide to communicate your political positions with a wider audience, as well as some do’s and don’t for mixing business with politics...

2017-03-15T10:43:02+00:00 By |Categories: Healthcare marketing|Comments Off on 14 considerations when mixing business and politics

The business pros and cons of speaking out politically

In light of the political upheaval lately, we provide some pros, cons, benefits and risks of aligning yourself with a political position. Intermingling your business with political positions is not often straightforward. If you choose to stick with social convention and not speak about politics, you gain a certain emotional safety while losing democratic freedoms. If you make a stand and align yourself with a political position, you may gain a loyal group of customers and build a strong company culture, while losing other business that is...

2017-03-15T10:52:52+00:00 By |Categories: Healthcare marketing|Comments Off on The business pros and cons of speaking out politically