Closing First Appointments
Many practices are under the assumption that a patient will simply book when they’d like to pursue treatment. The problem is, people don’t act like that. Prospective patients rarely ask all the questions they need to address their concerns.
The majority of patients will walk away, thinking, “Hey, I’ve got lots of time to think about this.” But then, life takes over. People go home and become distracted by everything going on in their day-to-day lives. We fail to connect with them. They don’t answer the phone, they ‘go off’ the idea, or they spend the money elsewhere. Here we reveal the secret systems that have taken us over 20 years to learn and refine. Adopt these tips, and you will see your patient numbers increase in leaps and bounds. Let’s get into it…
Evolution in IOL Selection: The Personal Touch of Participatory Medicine
Participatory medicine empowers patients in IOL selection, leading to personalised, informed decisions and better eye care outcomes.
“I’m so glad to hear I’m suitable for eye surgery! But I need to talk to my husband…” How frustrating!
Managing the "spouse objection" is critical in cataract and refractive surgery consultations. Learn how to guide patients toward confident decisions.
Don’t Confuse Your Patients with Tech-Talk. Keep It Simple, Doc.
Simplify treatment names to ensure patients understand their options clearly. Avoid using technical jargon to make explanations straightforward and easy to grasp.
How to handle price objections
Overcoming price objections in refractive eye surgery requires confidence, value explanation, and trust-building. Here’s how to master it.
23 ways to increase consultation show-up rate
Discover 23 effective strategies to boost consultation show-up rates for refractive surgeons and improve practice efficiency.
Facing Price Objections in Refractive Surgery? Transform Your Consultations with These 14 Key Questions!
Transform consultations by focusing on the life-changing value of refractive surgery, not just the cost.
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK