Engaging website visitors
Engaging potential patients begins immediately after they first realise you exist. It continues throughout their entire experience with your brand. It’s the ongoing conversation you hold with prospects via many channels that helps them realise that they need you in their life. It might be the sense of humour in your communication or the caring feeling you portray through your website, for example. Here, we show you how to communicate the essence of your brand by leveraging content, platforms and mediums so you can find out what resonates with your target patients and get them on board.
How surgeons can use WhatsApp to market their practice
Eager to market your practice on WhatsApp? Discover 4 steps that help you get started with WhatsApp marketing for doctors
How to avoid making misleading marketing claims in eye surgery
You must back up your marketing claims with evidence. This post will help you avoid making misleading marketing claims about eye surgery...
Should surgeons use social media?
Should surgeons use social media to market their cataract and refractive practices? Get a straight answer in this post.
How to use social media for doctors
When should you start using social media for healthcare marketing, and how do you use social media as a doctor? We reveal all in this post...
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK