Marketing Strategy
It’s no secret that running and growing private practice isn’t easy. Without a sound marketing strategy, it’s even harder. While providing high-quality medical care can be extremely satisfying, the road to building a thriving practice isn’t smooth or paved with chocolate and champagne (well, for most of us mere mortals!). Whether you’re just starting out in private practice or run a multi-location chain, we’ve got a healthcare marketing system that literally transforms high-quality clinics around the world. If you’re ready to follow our lead, you’ll be able to scale up your practice and help it thrive through the 2020s and beyond.
How testimonial videos can help you acquire more patients
Explore the impact of testimonial videos in attracting new patients for healthcare practices.
Five steps to grow laser eye surgery businesses
Discover key strategies to expand your laser eye surgery business with our insightful guide, featuring 5 essential growth steps.
Unleashing Your Practice’s Potential: Transcending the Boundaries of Annual Planning with a 12Q Plan
Revolutionize your eye surgery clinic's planning with a 12Q Plan, transcending annual constraints. Embrace a three-year cycle for sustained growth and success.
10 Practice Growth Lessons I Learned in 2023 That I Wish I Knew Earlier
In my 20 years of experience with LiveseySolar, I've observed key traits for scaling refractive surgery practices. Successful practices focus on critical activities, embrace collaboration, show patience, build a strong brand, simplify processes, make rational decisions, attract top talent, constantly improve, manage risks wisely, and prioritize patient needs.
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
