Marketing Strategy
It’s no secret that running and growing private practice isn’t easy. Without a sound marketing strategy, it’s even harder. While providing high-quality medical care can be extremely satisfying, the road to building a thriving practice isn’t smooth or paved with chocolate and champagne (well, for most of us mere mortals!). Whether you’re just starting out in private practice or run a multi-location chain, we’ve got a healthcare marketing system that literally transforms high-quality clinics around the world. If you’re ready to follow our lead, you’ll be able to scale up your practice and help it thrive through the 2020s and beyond.
How ophthalmologists can use ChatGPT to automatically book appointments
Discover how AI chatbots like OpenAI's ChatGPT can revolutionize appointment bookings in ophthalmology, enhancing efficiency and patient experiences.
Pricing vision correction: The Price – Quality Relationship (data & case study)
Uncover the psychology of pricing: Odd numbers suggest bargains, while round numbers signal quality. Choose your professional service pricing strategy wisely.
Unlock the Secret to Converting More Leads: Respond to Inquiries in 5 Minutes or Less
Unlock the secret to converting more leads! Respond to inquiries within 5 minutes to boost conversion rates by over 80%. Surgeons, don't miss out!
Pricing vision correction: Are you fighting a war on two fronts?
Unveil the two pricing strategies laser eye surgery competitors should choose and why they matter for your vision correction practice
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK