Marketing Strategy
It’s no secret that running and growing private practice isn’t easy. Without a sound marketing strategy, it’s even harder. While providing high-quality medical care can be extremely satisfying, the road to building a thriving practice isn’t smooth or paved with chocolate and champagne (well, for most of us mere mortals!). Whether you’re just starting out in private practice or run a multi-location chain, we’ve got a healthcare marketing system that literally transforms high-quality clinics around the world. If you’re ready to follow our lead, you’ll be able to scale up your practice and help it thrive through the 2020s and beyond.
Pricing vision correction and product life cycles: why you probably should be increasing your price (case study)
When pricing professional services, you may want to consider product life cycle management - a number of strategies used as a product goes through it's lifecycle...
Pricing vision correction: Increasing or decreasing your prices & impacts on profitability
Explore the profound impact of price changes on your sales, profit, and professional practice success. Make informed pricing decisions today.
5 online booking mistakes most eye surgery practices make
Ever wondered how a seamless online booking can boost your practice? Dive into our latest article to uncover the top 5 booking mistakes most eye clinics make and how to sidestep them! Elevate your patient experience today!
Pricing vision correction surgery: Differentiating between cost, price and value
Pricing professional services: How differentiating between cost, price and value can enable you to charge what you're worth, instead of what it costs you to work...
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
