Marketing Strategy
It’s no secret that running and growing private practice isn’t easy. Without a sound marketing strategy, it’s even harder. While providing high-quality medical care can be extremely satisfying, the road to building a thriving practice isn’t smooth or paved with chocolate and champagne (well, for most of us mere mortals!). Whether you’re just starting out in private practice or run a multi-location chain, we’ve got a healthcare marketing system that literally transforms high-quality clinics around the world. If you’re ready to follow our lead, you’ll be able to scale up your practice and help it thrive through the 2020s and beyond.
Unlock Skyrocketing Profits in Refractive Surgery with this Formula
Maximize refractive surgery profits by enhancing patient experiences, increasing perceived value, and overcoming pricing fears. Achieve exponential growth.
Using a Fractional CMO for Your Medical Practice: Why It’s a Game Changer
Growing and expanding a medical practice can prove to be a daunting task. With the ascent of digital marketing and social media, it has become increasingly crucial to have a robust online presence to allure fresh patients and foster growth in your practice. However, numerous medical professionals encounter challenges in devising efficacious marketing tactics independently. A fractional CMO (Chief Marketing Officer) may be the breakthrough solution for your practice. This post will share how to make the most of that game-changing relationship.
Revolutionize your sales calls: How to increase patient engagement and conversion rates in vision correction surgery with virtual suitability assessments
Reframe sales calls into virtual suitability assessments for vision correction surgeries to attract and convert patients. Learn how to take a leadership role, leverage digital self-tests, and build trust while executing the approach effectively. Read on for expert tips.
Overcoming shiny object syndrome
Shiny object syndrome (aka endlessly chasing “the new thing”) is one of the biggest challenges practice owners face and quickly leads to distraction, stress, wasted money, and staff overwhelm Use this Growth Triad tool to spend time only on those few great ideas actually worth pursuing.
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
