Marketing Strategy
It’s no secret that running and growing private practice isn’t easy. Without a sound marketing strategy, it’s even harder. While providing high-quality medical care can be extremely satisfying, the road to building a thriving practice isn’t smooth or paved with chocolate and champagne (well, for most of us mere mortals!). Whether you’re just starting out in private practice or run a multi-location chain, we’ve got a healthcare marketing system that literally transforms high-quality clinics around the world. If you’re ready to follow our lead, you’ll be able to scale up your practice and help it thrive through the 2020s and beyond.
How refractive surgeons can beat the 2023 recession
The 2023 recession will be tough for ophthalmologists without a plan. Don’t focus on mere survival. Discover how you can take home more profit in 2023, despite…
Strategies to roar out of a recession for private healthcare practices
Private practice owners should be 'Progressive' by pursuing a combined strategy of marketing more, expanding their asset base, and increasing efficiency. The last thing they want to do is cut labour costs.
Building your eye surgery marketing funnel
In this post, I’ll answer the question “What is a marketing funnel?” and give you eight steps to create your eye surgery marketing funnel. As I go, I’ll share some examples of these concepts in a successful eye surgery marketing funnel. The funnel is one of the most fundamental tenets in digital marketing - so it’s on the essentials list for any eye surgeon engaged in marketing to understand. Let’s get started!
Have you forgotten to increase your price?
Growth doesn't always come from more marketing; sometimes, all it takes is asking the right question and providing the permission and encouragement to execute what makes sense.
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
