Wowing Your Patients
Every interaction you have with a patient, from the first phone call to the first appointment to the treatment and beyond, should create a WOW experience. You want them to walk away thinking, “Wow, that was one of the best customer experiences I’ve ever had.” Regardless of whether they pursued treatment or not, you want them to believe “that was different!” “That was special!” “That was all about me!” Discover how you can create the WOW-factor and get the best free marketing tool you’ll ever want or need. Let’s dive in shall we?
How important are online reviews?
How online reviews impact the brand reputation and local search visibility of doctors
Getting Online Patient Reviews: David Evans Interview
Rod Solar sat down with Dr David Evans, CEO of Ceatus Media Group to discuss getting online patient reviews. In this interview, Dr Evans reveals the research and case studies that suggest online patient reviews increase sales. He discusses the difference between a testimonial and a third-party online review. He shares advice on how to best get patient reviews and how to avoid getting negative reviews. Lastly, he explains why the time is right for UK and European clinics to start getting online patient reviews.
How can I sell more projects when I’m not sure my team can deliver well on the orders we have?
How can I sell more projects when I'm not sure my team can deliver well on the orders we have? A few weeks ago we polled you with a single ...
How to improve your practice’s productivity with better communication
In this article, we explored the importance of effective communication in a medical practice and the impact it can have on staff productivity. From vague instructions and unclear deadlines to problems with email and hallway conversations, poor communication can lead to confusion and wasted time. The solution is to implement a clear meeting rhythm, with daily, weekly, monthly and quarterly check-ins, and to improve communication skills through training. The article concludes with an invitation to book a complimentary call to learn more about how to optimise communication and increase productivity in your practice.
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK