HEALTHCARE MARKETING INSIGHTS

Blog 2016-12-15T17:59:34+00:00

Will Millennials save laser eye surgery?

By | June 30th, 2017|Categories: Customer Service and Sales Observations, Healthcare marketing|Tags: , , , , , , |

Laser eye surgery, while delivering outstanding outcomes, has been limping along as a product for a decade since the great recession of 2007. Optimistic refractive surgeons await the maturing of the Millennials, the children of the parents who once took up laser eye surgery in droves. Is this wise? This healthcare marketing post argues why the Millennial market may not purchase laser eye surgery as their parents once did, and provides advice on what to do instead of tie your practice success solely to this target market.

About Me video examples for doctors

By | May 30th, 2017|Categories: Customer Service and Sales Observations, Healthcare marketing|Tags: , , |

Nearly every surgeon's website has an About-Us or About-Me web page but most of these pages are missing a very valuable asset. The best converting About Me pages contain video. We've put together a highlight reel of more than a dozen About Me video examples from doctors we've directed. The videos will give you a clear idea of how different doctors and surgeons (introvert and extrovert alike) are able to effectively and uniquely answer the question - "Why should I choose you?" These surgeons are actively leveraging the power of video marketing which research shows can...

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Don’t brand yourself a one-trick pony

By | May 24th, 2017|Categories: Customer Service and Sales Observations, Healthcare marketing|

If you're a doctor, there are many reasons why you don't want to pigeonhole yourself alongside only one technology. In this post, we share five drawbacks of attaching yourself too closely to any medical device company or new medical technology, even those you are incredibly happy with and...

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Healthcare chatbots using AI likely to replace your telephone receptionist

By | May 16th, 2017|Categories: Customer Service and Sales Observations|Tags: , , , |

Healthcare chatbots could save firms £6bn a year by 2020... with banking and healthcare expected to be the biggest sectors to be affected. We feel that too many people underestimate the profound impact that artificial intelligence will have on almost every facet of business. Robots could replace up to half of the US workforce within the next decade. Medical secretaries and telephone salespeople are some of the jobs that are most likely to automated. How will this impact your medical practice? How can your people 'keep ahead of the 'bots?'

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ZEISS invites Rod Solar to speak about marketing PRESBYOND at ERLS 2017

By | May 2nd, 2017|Categories: News|Tags: , , |

Carl Zeiss Meditec AG, the ZEISS medical technology company, invited Rod Solar to speak at the European Refractive Laser Symposium in Paris on May 21st. Rod will be delivering a lecture entitled "5 ways to grow your laser eye surgery business" in which he'll be sharing how to build up the PRESBYOND side of a refractive surgery clinic. Practice marketing examples will be related to harnessing the large opportunity that the presbyopic market represents.

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