Free advice to help you grow & scale your vision correction business
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Ethically setting up patient referral programs
Discover the ethical way to boost patient referrals. Learn why a great patient experience trumps incentives and explore innovative, non-financial referral strategies tailored for refractive surgery.
Unleashing Your Practice’s Potential: Transcending the Boundaries of Annual Planning with a 12Q Plan
Revolutionize your eye surgery clinic's planning with a 12Q Plan, transcending annual constraints. Embrace a three-year cycle for sustained growth and success.
10 Practice Growth Lessons I Learned in 2023 That I Wish I Knew Earlier
In my 20 years of experience with LiveseySolar, I've observed key traits for scaling refractive surgery practices. Successful practices focus on critical activities, embrace collaboration, show patience, build a strong brand, simplify processes, make rational decisions, attract top talent, constantly improve, manage risks wisely, and prioritize patient needs.
How ophthalmologists can use ChatGPT to automatically book appointments
Discover how AI chatbots like OpenAI's ChatGPT can revolutionize appointment bookings in ophthalmology, enhancing efficiency and patient experiences.
Pricing vision correction: The Price – Quality Relationship (data & case study)
Uncover the psychology of pricing: Odd numbers suggest bargains, while round numbers signal quality. Choose your professional service pricing strategy wisely.
Unlock the Secret to Converting More Leads: Respond to Inquiries in 5 Minutes or Less
Unlock the secret to converting more leads! Respond to inquiries within 5 minutes to boost conversion rates by over 80%. Surgeons, don't miss out!
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK