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Reaching 18-40-Year-Olds: Crafting an Effective Awareness Strategy for Refractive Surgery Services
To boost awareness of your refractive surgery services for the 18-40 crowd, focus mainly on digital channels like search ads and social media. Partner with local pros and use community outreach to build trust. Don't ignore TV, print, and radio for added reach. Keep tabs on results to tweak your approach. Follow this mix, and you'll see both awareness and profits rise.
Can your website manage omnichannel communication?
Experience elevated patient engagement through Hattie's seamless omni-channel communication. Learn more today!
Pricing vision correction surgery: Differentiating between cost, price and value
Pricing professional services: How differentiating between cost, price and value can enable you to charge what you're worth, instead of what it costs you to work...
Increasing telephone conversion rates can dramatically affect your gross margin
Discover the untold secret that skyrockets profits! Increase telephone conversions and watch your business thrive!
Pricing vision correction: Cost-plus versus Value-based pricing
Discover the difference between cost-plus and value-based pricing for vision correction in the context of a Steam Train expert's story.
Ready to Convert: Handling Patients Online
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK