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Are You Ready to Close: Handling Patients at the First Appointment
Unlock the secrets to closing refractive surgery cases with confidence and expertise. Become a master closer in the world of refractive surgery.
How to calculate the value of each 5 star review
Negative reviews impact revenue. A single bad review can cost 22% of customers. Prioritize review management to safeguard earnings.
Maximizing Your Visibility: A Comprehensive Awareness Guide for RLE and Refractive Cataract Surgeons
For refractive cataract surgeons striving for an edge in the competitive healthcare landscape, starting with an effective, well-rounded marketing strategy is paramount. This guide lays out a strategic marketing blueprint, pinpointing the top channels for reaching your target demographic, and my recommendations on how much to spend on each.
Using the 80/20 principle when pricing vision correction
Discover how the 80/20 principle can revolutionize your pricing strategy for vision correction, unlocking untapped revenue potential.
Unlocking the Power of SMS: Why Texting Leads is the Future of Effective Communication
Discover the seismic shift in communication preferences and the importance of SMS in lead engagement. Don't miss out on the valuable opportunity to engage with leads on their preferred medium. Learn why SMS communication is essential for your business.
24 Key Metrics (KPIs) for Tracking and Improving Performance in a Refractive Surgery Practice
In this article, I will list the value and applicability of several essential metrics I’ve found to be useful in a refractive surgery practice, discussing what they measure, how practice owners can act on them, and suggesting ways to measure results for each metric.
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
