Refractive Surgery Marketing Blog2025-04-01T09:04:49+01:00

Free advice to help you grow & scale your vision correction business

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How to go from your first million to 10 million in refractive surgery practice

By |How to Scale|

Scaling a vision correction medical practice from £1 million to £10 million per year requires strategic initiatives and alternative strategies. Expanding to serve multiple patient avatars, diversifying service lines, and exploring new markets can unlock growth potential. By sweating the assets, maximizing appointment capacity, utilizing equipment and staff expertise, and exploring telemedicine options, additional revenue streams can be generated. Expanding marketing channels, optimizing tactics, and building referral networks enable the practice to attract a larger patient base. Finally, installing a professional operating system ensures efficient growth and improved profitability. Implementing these strategies will pave the way for successful scaling and the achievement of revenue goals in the vision correction industry.

How to make your first million in your refractive surgery practice

By |How to Scale|

Making £1,000,000 in revenue from a refractive surgery practice is a remarkable financial achievement. As a refractive surgery practice owner, you can transform your practice into a million-dollar venture. By grasping the fundamental principles of pricing, metrics and patient acquisition, you can strategically plan your journey. Remember that offering high-value services, understanding your target audience, and aiming for a relatively high price point will propel your practice towards extraordinary success. Embrace the math, set precise goals, and let determination and expertise guide you on this rewarding path.

Unlock the power of patient testimonials – Four simple steps to get outstanding reviews from patients

By |Getting Referrals|

Unlock the power of patient testimonials with these four simple steps to get the most out of this valuable marketing tool. Source your testimonials, dive deeper into patients' experiences, repurpose your testimonials, and share them on various marketing channels. Discover how to establish a self-perpetuating cycle of patient testimonials in your practice and put your best foot forward online and offline in this post.

Using a Fractional CMO for Your Medical Practice: Why It’s a Game Changer

By |Marketing Strategy|

Growing and expanding a medical practice can prove to be a daunting task. With the ascent of digital marketing and social media, it has become increasingly crucial to have a robust online presence to allure fresh patients and foster growth in your practice. However, numerous medical professionals encounter challenges in devising efficacious marketing tactics independently. A fractional CMO (Chief Marketing Officer) may be the breakthrough solution for your practice. This post will share how to make the most of that game-changing relationship.

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What our clients say…

“In a matter of weeks, we already saw results with LiveseySolar. Far before we were even finished with our project.”

Erik Chotiner, MD, FACS, Ophthalmologist

“The whole group has been very, very professional. We’re quite early in the stages, but we can see the benefits.”

Dr Nick Mantell , MBChB FRANZCO

“They’re very professional. They know what they’re doing, but they also put us at ease. This helped us to cut through what’s needed to get what we want.”

Mr Praveen Patel, MA (Cantab), MB BChir (Cantab), FRCOphth, MD (Res)

“It’s wonderful to work with an agency that engages on our level and understands our market.”

Dr Anton Van Heerden, MBChB; FRANZCO, Ophthalmologist

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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth

Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some

Meet our Co-Founders

We’re passionate about helping leaders of high-quality, growth-minded practice owners double their practice revenue

Rod Solar

Founder & Scalable Business Advisor

For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.

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LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.

— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey

Founder & CEO

I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.

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Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.

— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK

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