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Evolution in IOL Selection: The Personal Touch of Participatory Medicine
Participatory medicine empowers patients in IOL selection, leading to personalised, informed decisions and better eye care outcomes.
Raise your prices! Why the only way forward is UP
Discover why raising prices is essential for growth, positioning your business for success as the only way forward is up.
“I’m so glad to hear I’m suitable for eye surgery! But I need to talk to my husband…” How frustrating!
Managing the "spouse objection" is critical in cataract and refractive surgery consultations. Learn how to guide patients toward confident decisions.
Solving Problems Faster with the 1:3:1 Framework
Empower your team with the 1:3:1 Framework to solve problems faster and more independently, boosting efficiency and confidence.
Turn website visitors into patients with strategies most eye practices overlook
Discover key strategies most eye practices overlook and learn how to turn website visitors into loyal patients.
16 Weeks to Launch: Building a Thriving Ophthalmology Private Practice
Launch your private ophthalmology practice in 16 weeks with this step-by-step guide focused on patient acquisition and growth.
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK