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Don’t Confuse Your Patients with Tech-Talk. Keep It Simple, Doc.
Simplify treatment names to ensure patients understand their options clearly. Avoid using technical jargon to make explanations straightforward and easy to grasp.
Why 97% of prospects won’t book an initial consultation (even if referred!)
Discover why great prospects may not become consultations and how to engage each segment of the buying process effectively.
How to handle price objections
Overcoming price objections in refractive eye surgery requires confidence, value explanation, and trust-building. Here’s how to master it.
Why I don’t recommend pricing PRK the same as LASIK or SMILE
Understand why pricing PRK the same as LASIK or SMILE can lead to missed opportunities in aligning with patient-perceived value.
The path to business success in private practice
Discover why full-time dedication in private practice enhances efficiency, patient care, and business success.
8 ways to get more customers for your practice
Learn 8 strategies to get more customers and differentiate your eye surgery practice.
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders
Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO
Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK
