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23 ways to increase consultation show-up rate
Discover 23 effective strategies to boost consultation show-up rates for refractive surgeons and improve practice efficiency.
How to get happy patients to share their eye surgery journey on video
Discover the key steps to get your happy patients to share their eye surgery stories on video.
Don’t copy your competitors: Biggest pricing mistake refractive surgeons make
Discover why independent refractive surgeons should prioritize value over price, enhancing patient care and business growth.
Way more than Google ads: Skyrocket LASIK (& Cataract) paid ad results
Discover 5 crucial strategies to boost your eye care practice's online advertising and stand out in the digital space.
Surviving Recessions: How long do recessions last?
Learn about how long recessions usually last and discover lessons from the past to help eye surgeons face challenges in 2024.
Unveiling the 3 Biggest Challenges for Ophthalpreneurs
Explore the top challenges ophthalpreneurs face: staff management, business strategy, and leadership vs. management.
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Explore Insights from Rod Solar: Industry Leader in Refractive Surgery Business Growth
Rod Solar has been mentioned in over 20 articles on EuroTimes website. Here are some
Meet our Co-Founders

Rod Solar
Founder & Scalable Business Advisor
For over 20 years, I’ve helped ophthalmology entrepreneurs scale their private practices. I specialise in doubling revenue within three years by offering a proven framework, hands-on experience, and a team of experts who implement what works. We take the guesswork out of growth and scale, so you can focus on delivering exceptional patient care while maximising the value of your business.
LiveseySolar completely transformed the way we were approaching this… We’ve gone from having just the dream of having a practice to having a practice up and running with people making inquiries and booking for procedures… It’s extremely pleasing. We feel lucky we connected with LiveseySolar.
— Dr Matthew Russell, MBChB, FRANZCO, specialist ophthalmic surgeon and founder of VSON and OKKO

Laura Livesey
Founder & CEO
I’m the co-founder & CEO of LiveseySolar. I’ve developed powerful eye surgery marketing systems that increase patient volumes and profits for doctors, clinics, and hospitals, since 1997.
Rod and Laura know as much about marketing surgery to patients as I know about performing it. They are an expert in the field of laser eye surgery marketing. They know this industry inside out. I believe that they could help many companies in a variety of areas including marketing materials, sales training and marketing support for doctors.
— Prof. Dan Reinstein, MD MA FRSC DABO, founder of the London Vision Clinic, UK