Will Millennials save laser eye surgery?

2022-01-13T15:05:22+00:00Marketing Strategy|

Laser eye surgery, while delivering outstanding outcomes, has been limping along as a product for a decade since the great recession of 2007. Optimistic refractive surgeons await the maturing of the Millennials, the children of the parents who once took up laser eye surgery in droves. Is this wise? This healthcare marketing post argues why the Millennial market may not purchase laser eye surgery as their parents once did, and provides advice on what to do instead of tie your practice success solely to this target market.

AI is likely to replace many marketing, sales and customer service tasks by 2030

2023-02-27T14:14:35+00:00Engaging Website Visitors|

Automation and AI will replace many jobs requiring basic data input and data-processing skills by 2030, affecting refractive surgery practices. However, certain skills, such as creativity, strategic thinking, empathy, human interaction, adaptability, complex problem-solving, and emotional intelligence, are difficult to automate and will remain valuable in marketing, sales, and customer service jobs.

Does your health care business have an entrepreneurial culture?

2024-02-22T21:29:06+00:00Marketing Strategy|

Want to find out if you have an entrepreneurial culture? We challenge you to ask your receptionist to rate their agreement on a scale of 1 to 10 to the statements above. If they rate a high level of agreement to these statements, you can bet they probably feel on top of an inverted pyramid. If they don't agree, then they probably feel like they are at the bottom of the pyramid, which is indeed where they are, just slightly above your customers...

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